Melania Trump Shifts to Advocating for Women in the Business World

The first lady announces new initiative Imperia with the hope of connecting powerful female business leaders.

First Lady Melania Trump (center) rings the opening bell of the New York Stock Exchange (NYSE) in New York on September 23, 2026. Melania Trump is flanked by NYSE Group President Lynn Martin (third from the right) and President and CEO of Advanced Micro Devices Lisa Su (second from the left). (Credit: Angela Weiss/AFP via Getty Images)